Top 5 Beauty Retail Apps on iOS in Kenya in Q1 2023

In the first quarter of 2023, the top 5 beauty retail apps on the iOS platform in Kenya showcased varied performance trends in terms of downloads, revenue, and active users. Here's a closer look at each app's performance, as reported by Sensor Tower.

Nykaa – Makeup/Beauty Shopping saw fluctuating weekly downloads, starting with 19 downloads in late December and hitting a peak of 31 downloads in early March. However, the app witnessed a general decline in active users from 123 in early January to 129 by the end of March.

VPerfumes - Buy Perfumes had a more modest performance with downloads ranging from 2 to 7 per week. Despite the low download numbers, the app managed to maintain a consistent presence in the market.

OLIVEYOUNG GLOBAL experienced a significant spike in downloads in early February, reaching 15 downloads in a single week. This was a notable increase from the preceding weeks where downloads were minimal.

Nice one | نايس ون demonstrated a sporadic download pattern, with an initial high of 26 downloads in late December but dwindling to single digits in subsequent weeks. Active user data was limited, showing only 14 active users at the end of December.

Cvaley | سي فالي had limited data available, with downloads recorded at 10 in late January and dropping to 5 by the end of March.

For more detailed insights and further data, visit Sensor Tower.